Digital advertising

Digital advertising spend in India to touch Rs 9,700 crore by end-2017

Digital advertising spend in India to touch Rs 9,700 crore by end-2017

The digital advertising spend was estimated to be around Rs 7,300 crore at the end of 2016, growing at a rate of 40 per cent over 2015.

Aug 21, 2017, 16:43 PM IST
Verizon, AT&T suspend ads from Google over offensive videos

Verizon, AT&T suspend ads from Google over offensive videos

US wireless carriers Verizon Communications Inc and AT&T Inc said on Wednesday they have suspended digital advertising on Google`s YouTube and other advertising platforms not related to search over concerns that their ads may have run next to extremist videos.

Mar 23, 2017, 09:27 AM IST
 India digital sector expected to cross Rs 20,000-crore mark by 2020: Report

India digital sector expected to cross Rs 20,000-crore mark by 2020: Report

Largely led by OTT and digital advertising, Indian digital sector is all expected to cross Rs 20,000-crore mark by 2020. The sector is at present standing at Rs 8, 490 crore.

Jan 12, 2017, 21:24 PM IST

Smart devices, TVs pushing digital ad market: Study

Growth in smartphones, tablets, TVs and laptops has pushed the Indian digital advertising market, which is expected to expand at an annual rate of 30 percent to cross Rs 3,675 crore by month-end, says a study.

Apr 10, 2015, 17:55 PM IST

AOL rolls out new platform in bid to become digital ad hub

The new platform, dubbed One, will knit together AOL`s various ad technology offerings like its recent acquisition of Adap.TV.

Mar 27, 2014, 09:18 AM IST

Google to help Indian SMEs adopt digital ads

Global search engine provider Google will train small and medium enterprises (SMEs) across the southern states to grow their business by adopting digital advertising, a senior official said Saturday.

Jul 20, 2013, 19:56 PM IST