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Online Ads pose biggest security threats in 2015: Report

Online and mobile ads posed one of the biggest threats for IT security this year, cyber security Trend Micro said in its latest report.

Google to show ads for apps on Google Play

Google to show ads for apps on Google Play

Google Inc said it will allow some Google Play users to see advertisements for apps in the coming weeks.

Twitter to launch cookie based retargeted ads on mobile

Twitter is reportedly going to roll out retargeted ads fuelled by browser cookies to target mobile users based on what they surf on the web.

Mobile ads gaining acceptance among consumers: Study

Mobile is increasingly becoming the core platform for consumers through which they access Internet and engage with brands online, says a study.

Online medium to be the next big thing in advertising: Experts

According to McKinsey & Company, at present, around 100 million users have access to mobile Internet in India.