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Nike pulls out of bat advertising for a number of Indian cricketers ahead of England series

Nike pulls out of bat advertising for a number of Indian cricketers ahead of England series

Nike's rivals Adidas and Puma have also been seen resorting to other sports like kabaddi, football or Tennis.

Kanye West's shoe line with adidas Originals comes back to India

Kanye West's shoe line with adidas Originals comes back to India

 Hollywood rapper Kanye West and adidas Originals collaboration brings back the Yeezy Boost 350 with a bold evolution, as the shoe debuts with a flash of colour in India.

Nike's stock falls behind rivals amid Rio Olympics

Nike's stock falls behind rivals amid Rio Olympics

Nike has top billing among sports brands at the Rio Olympics, but a week into the Games, its stock is losing to Adidas and Under Armour UA.N.

Barcelona seal record kit deal with Nike; eclipses Manchester United-Adidas contract

Barcelona seal record kit deal with Nike; eclipses Manchester United-Adidas contract

The deal is said to be in the tune of 155 million euros ($174 million) a season.

Adidas mulls `alternatives` to sponsoring FIFA

Adidas mulls `alternatives` to sponsoring FIFA

Adidas will look to continue if FIFA is able to manages itself.

FIFA discusses reforms amid new sponsor attacks

FIFA discusses reforms amid new sponsor attacks

Sponsors say, reforms should be subject to independent oversight.

German football chief Wolfgang Niersbach says 'no vote buying' for 2006 World Cup

German football chief Wolfgang Niersbach says 'no vote buying' for 2006 World Cup

German football chief Wolfgang Niersbach said on Thursday that a controversial 6.7 million-euro payment was not a bribe to obtain the right to host the 2006 World Cup.

German World Cup graft claims close to home for Adidas

German World Cup graft claims close to home for Adidas

Allegations that Germany bribed its way to secure the right to host the 2006 World Cup not only shook the football world, but also shone a spotlight on cosy ties between sportswear giant Adidas and FIFA.

FIFA to investigate 'serious allegations' on Germany bribes

FIFA to investigate 'serious allegations' on Germany bribes

FIFA says allegations that Germany used bribes to secure the 2006 World Cup are "serious" and will be reviewed as part of its ongoing investigation into corruption in soccer.

FIFA give little away after secretive sponsors' meeting

FIFA give little away after secretive sponsors' meeting

FIFA discussed reforms with some of its leading commercial partners on Thursday during a secretive meeting at the headquarters of world soccer`s scandal-plagued governing body.

Adidas sign James Harden to `$200 million deal`

Adidas sign James Harden to `$200 million deal`

German sports giant Adidas on Thursday agreed a sponsorship deal with NBA superstar James Harden which was reported to be worth $200 million in a major blow to heavyweight rivals Nike.

Adidas reports higher sales, modest profit rise

Net profit in the April through June period was up 1.4 percent compared to the second quarter last year to 146 million euros ($159 million), the company said, in line with expectations.

Adidas seeks permission to run company-owned stores in India

At present, Adidas -- which globally manufactures and sells sports shoes, apparels and accessories -- is selling its range of products through its network of franchisees.

One in three Germans could shun FIFA sponsor brands: Survey

One in three Germans could shun FIFA sponsor brands: Survey

Around 38 percent of Germans would consider switching from FIFA sponsors such as Adidas and Coca-Cola to alternative brands due to the corruption scandal engulfing soccer`s governing body, a survey published on Wednesday said. 

Sponsors pile pressure on Sepp Blatter ahead of FIFA vote

Sponsors pile pressure on Sepp Blatter ahead of FIFA vote

Sponsors piled pressure on FIFA leader Sepp Blatter to clean up world football as two major corruption scandals overshadowed the start of a congress Thursday at which he will seek a new term.

Calls for Sepp Blatter to quit as global anger builds after FIFA scandal

Calls for Sepp Blatter to quit as global anger builds after FIFA scandal

FIFA`s veteran president Sepp Blatter faced angry demands to resign after US indictments and arrests of top lieutenants engulfed the football supremo in crisis heading into an annual congress Thursday.

Key World Cup sponsors concerned with FIFA scandals

Key World Cup sponsors concerned with FIFA scandals

Key World Cup sponsors including McDonald`s, Adidas and Budweiser expressed strong concerns Wednesday after global football body FIFA was enveloped by a new corruption scandal.

Adidas, Spotify make app to match music with runner's movement

Spotify and Adidas have partnered for an offline playback on the Adidas SmartRun watch and sound-tracking a jog with the help of RunKeeper.

Adidas targets faster sales and profit growth from 2016

German sportswear company Adidas hopes to increase sales and profitability at a faster rate in the next five years by focusing its marketing on six global cities, selling more direct to customers and expanding product customisation.

David Beckham earned 50.8 mn pounds in 2014

David Beckham earned 50.8 mn pounds in 2014

Retired English footballer David Beckham earned 50.8 million pounds last year, after multiple endorsement deals with brands like H&M and Adidas. It's reportedly more than what he used to earn when he played for his country.