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ASCI to take prompt action against ads not in public interest

The Advertising Standards Council of India (ASCI) on Tuesday said it has introduced a new initiative under which immediate action would be taken against advertisements that are clearly seen as against public interest.

ASCI pulls up HUL for misleading Lifebuoy advertisement

The Advertising Standards Council of India (ASCI) has pulled up Hindustan Unilever Ltd for its Lifebuoy Clini Care 10 advertisement, which claims to provide 10 times better germ protection than against any soap.