HUL, Airtel, LG, others under ASCI scanner for misleading ads

Advertising industry watchdog ASCI upheld complaints against 87 advertisements in August including those of HUL, Airtel and LG terming them 'misleading'.

AAP MLA Pankaj Pushkar protests against Delhi Govt

Sangam Vihar MLA Pankaj Pushkar on Tuesday protested against the Aam Aadmi Party ( AAP) Government in Delhi for neglecting the demands of the people of his constituency on dengue deaths.

Internet advertising to drive global ad spend

It defines global spending as spending across the 12 biggest advertising markets worldwide.

Now, Shiv Sena targets judiciary

Apparently peeved by a recent Supreme Court ruling restricting the use of pictures of politicians in government advertisements, the Shiv Sena trained guns on the judiciary, terming the latest move as 'unjust' here on Friday.

SC order on photos takes away powers of states: DMK chief
SC order on photos takes away powers of states: DMK chief

The Supreme Court order prohibiting the use of chief minister's photographs in government advertisements is an act to take away the powers of state governments, said DMK president M Karunanidhi.

PMK welcomes SC ruling on government ads

Pattali Makkal Katchi (PMK) founder S Ramadoss on Thursday welcomed the Supreme Court's direction on pictures of political leaders in government advertisements.

Supreme Court says no to politicians' pictures in govt ads except President, PM, CJI
Supreme Court says no to politicians' pictures in govt ads except President, PM, CJI

In an important development with regard to regulation of public advertisements, the Supreme Court on Wednesday said that they can carry pictures of certain dignitaries like the President, Prime Minister and the Chief Justice of India.

Growth Drivers: The next phase of Digital India

Traditional media audiences are moving rapidly to digital spaces – if not exclusively then at least as a primary mode – and brands are looking for tools that can help them effectively reach and engage with these potential customers with highly personalised content across devices and digital touch

Twitter, YouTube, Instagram work on stealth advertising

The quandary for those who run social networks is how to monetise activity on them without antagonising and thus losing users through distracting ads?

Google to show ads for apps on Google Play
Google to show ads for apps on Google Play

Google Inc said it will allow some Google Play users to see advertisements for apps in the coming weeks.

Hiring activity remains steady in Jan 2015: Survey

Online hiring activity in the New Year has started on a steady note and the optimism in the job market is likely to continue in coming months as well, according to a Naukri.Com report.

Facebook teams with NFL to score with online video
Facebook teams with NFL to score with online video

 Facebook said Thursday it had teamed with the National Football League to show ad-sponsored video clips at the leading social network.

Facebook doubles advertising bug bounty
Facebook doubles advertising bug bounty

Facebook has doubled the reward for developers who point out flaws in the social networking giant's advertising code.

Cristiano Ronaldo stars in `Facial Fitness PAO` ad campaign

Cristiano Ronaldo has starred in the ` Facial Fitness PAO` advertising campaign.

A marketing plan

Godrej Group has roped in students of filmmaking to fuel a new marketing strategy for their products. Prachi Rege reports on this unique industry-academia tie-up

TV is more advertising than programming: Harsh Chhaya

With purchasing power on the rise in India, television sets are no longer a luxury and, given this scenario, well-known TV artist Harsh Chhaya feels that the medium should ideally be used to "uplift the benchmark of sensibilities" rather than taking them to base levels.

Facebook to roll out magnified right-hand column ads to make them hard to miss

Facebook is reportedly planning to increase the size of the advertisements that are shown in the right-hand column on its Web site, in an attempt to attract more attention.

Facebook eating into Google`s mobile ad market share: eMarketer

Facebook`s global mobile ad market share, which stood at a little over USD 3 billion in 2013, is witnessing a continuous growth and is expected to eat into tech major Google`s share.

In Egypt, even puppets now terror suspects

Egyptian prosecutors are investigating allegations that a puppet that speaks nonsensically in an ad for a multinational phone company was sending coded instructions to Islamic terrorists.

Twitter to launch cookie based retargeted ads on mobile

Twitter is reportedly going to roll out retargeted ads fuelled by browser cookies to target mobile users based on what they surf on the web.