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'High gold prices drive up imitation jewellery demand by 85%'

The demand for imitation jewellery has surged by over 85 percent in the last one year on account of sharp rise in gold and silver prices, a study by industry body Assocham has said.

Costume jewellery to touch Rs 11,000 cr by 2014: Experts

With gold ruling at Rs 32,000 per 10 grams, the demand for costume jewellery is growing and is expected to touch Rs 11,000 crore by 2014, say experts.