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New cinematic trends: Winning hearts with heartland stories

New cinematic trends: Winning hearts with heartland stories

The success of films like "Toilet: Ek Prem Katha", "Shubh Mangal Saavdhan" and "Bareilly Ki Barfi" has proved that the box office pickings of movies is no longer dependent on larger-than-life characters, metropolitan cities and expensive international locations. Going into the heartland of the country and touching the lives of middle class youth is doing the trick, say industry insiders.

Ayushmann Khurrana has knack of marrying content with commerce: R S Prasanna

Ayushmann Khurrana has knack of marrying content with commerce: R S Prasanna

Director R S Prasanna says Ayushmann Khurrana is an actor he can trust, especially when it comes to small-budget films like their recent release "Shubh Mangal Savdhan".

Bareilly Ki Barfi collections: Kriti-Ayushmann and Rajkummar deliver a hit!

Bareilly Ki Barfi collections: Kriti-Ayushmann and Rajkummar deliver a hit!

The desi-quirky tale of unconventional romance in 'Bareilly Ki Barfi' won many hearts. The performances of the lead stars Kriti Sanon, Ayushmann Khurrana and Rajkummar Rao left a lasting impression in the minds of the viewers.

Bareilly Ki Barfi latest collections will surprise you!

Bareilly Ki Barfi latest collections will surprise you!

Kriti Sanon's latest 'Bareilly Ki Barfi' has hit the right chord and turned out to be a hit at the Box Office. The audience showered their love on Bitti Mishra (Kriti Sanon), Chirag Dubey (Ayushmann Khurrana) and Pritam Vidrohi ( Rajkummar Rao).

Bareilly Ki Barfi: Kriti Sanon, Ayushmann Khurrana starrer surpasses Rs 30 crore mark at Box Office

Bareilly Ki Barfi: Kriti Sanon, Ayushmann Khurrana starrer surpasses Rs 30 crore mark at Box Office

'Bareilly Ki Barfi' was released on August 8 this year. It also features Rajkummar Rao in a key role.

Bareilly Ki Barfi collections: Kriti-Ayushmann-Rajkummar starrer is a hit!

Bareilly Ki Barfi collections: Kriti-Ayushmann-Rajkummar starrer is a hit!

The talented trio of Kriti Sanon, Ayushmann Khurrana and Rajkummar Rao first time joined forces for 'Bareilly Ki Barfi' and the result is terrific. Both critics and masses have liked the film and the response has been extremely positive.

Bareilly Ki Barfi collections: Here's how much it has minted so far!

Bareilly Ki Barfi collections: Here's how much it has minted so far!

Filmmaker Ashwiny Iyer Tiwari's directorial 'Bareilly Ki Barfi' starring Kriti Sanon, Ayushmann Khurrana and Rajkummar Rao in lead roles has benefitted hugely by positive word of mouth publicity.

 Kriti Sanon's Spain vacation will give you some major travel goals! Pics

Kriti Sanon's Spain vacation will give you some major travel goals! Pics

Kriti Sanon is having a blast in Spain and her pictures on Instagram speak for themselves. The actress looks ravishing in each picture and seems to be having a great time over there.

Bareilly Ki Barfi collections: Kriti Sanon, Ayushmann and Rajkummar remains super strong!

Bareilly Ki Barfi collections: Kriti Sanon, Ayushmann and Rajkummar remains super strong!

The Box Office is a number battle giving out a clear-cut indication of what the audience is liking currently. So, seems like desi comedy dramas and relatable characters in films with a strong storyline is the flavour of the season.

Bareilly Ki Barfi: Second-week collection figures of Kriti Sanon, Ayushmann Khurrana starrer out

Bareilly Ki Barfi: Second-week collection figures of Kriti Sanon, Ayushmann Khurrana starrer out

The Ashwiny Iyer Tiwari directorial was released on August 8 this year.

Acting not an ego game for me: Rajkummar Rao

Acting not an ego game for me: Rajkummar Rao

In the last six months, Rajkummar Rao has lost weight, gained some and chopped off his hair to appear half-bald, all in the service of his craft.

 Bareilly Ki Barfi: Kriti Sanon, Ayushmann Khurrana starrer continues to rake in moolah

Bareilly Ki Barfi: Kriti Sanon, Ayushmann Khurrana starrer continues to rake in moolah

'Bareilly Ki Barfi' also features Rajkummar Rao in a key role. It was released on August 18 this year.
 

Smriti Irani impressed by 'brilliant work' of 'Bareilly Ki Barfi' team

Smriti Irani impressed by 'brilliant work' of 'Bareilly Ki Barfi' team

After receiving handwritten notes from megastar Amitabh Bachchan, the team of "Bareilly Ki Barfi", helmed by Ashwiny Iyer Tiwari, has been praised by Information and Broadcasting Minister Smriti Irani.

Amitabh Bachchan praises Kriti Sanon for her work in 'Bareilly Ki Barfi'- see pic

Amitabh Bachchan praises Kriti Sanon for her work in 'Bareilly Ki Barfi'- see pic

Kriti Sanon, Ayushmann Khurrana and Rajkummar Rao starrer 'Bareilly Ki Barfi' has been well received by the audience. 

Amitabh Bachchan is Rajkummar Rao's biggest inspiration

Amitabh Bachchan is Rajkummar Rao's biggest inspiration

Megastar Amitabh Bachchan is actor Rajkummar Rao's biggest inspiration.

Kriti Sanon, Ayushmann Khurrana 'Bareilly Ki Barfi' continues to rake in moolah

Kriti Sanon, Ayushmann Khurrana 'Bareilly Ki Barfi' continues to rake in moolah

'Bareilly Ki Barfi' was released on August 18, 2017. It also stars Rajkummar Rao in an important role.
 

Bareilly Ki Barfi collections: Kriti Sanon, Ayushmann, Rajkummar's entertainer remains steady

Bareilly Ki Barfi collections: Kriti Sanon, Ayushmann, Rajkummar's entertainer remains steady

The quirky, masala desi flavour of 'Bareilly Ki Barfi' has found a greater audience who have showered their love on this flick. The film is helmed by Ashwiny Iyer Tiwari and stars Kriti Sanon, Ayushmann Khurrana and Rajkummar Rao in lead roles.

Kriti Sanon, Ayushmann Khurrana's ‘Bareilly Ki Barfi’ mints over Rs 18 crore at Box Office

Kriti Sanon, Ayushmann Khurrana's ‘Bareilly Ki Barfi’ mints over Rs 18 crore at Box Office

Bollywood stars Kriti Sanon and Ayushmann Khurrana's latest film ‘Bareilly Ki Barfi’ has now reportedly minted over Rs 18 crore at the Box Office. It is being said that the Ashwiny Iyer Tiwari directorial collected Rs 1.65 crore on Thursday.

Bareilly Ki Barfi collections: Kriti Sanon as Bitti finds strong audience

Bareilly Ki Barfi collections: Kriti Sanon as Bitti finds strong audience

The audience today accepts films with an interesting storyline, especially focussing on heartland characters, there is much to experiment. One such recent flick which falls in the same category happens to be 'Bareilly Ki Barfi'.