brand

Social media ad unable to appeal 20-45 years age group: Report

Social media ad unable to appeal 20-45 years age group: Report

As per the findings of the global media and advertising research firm, social media drives better reach and brand impact among 15-19 age group.

Apr 09, 2017, 18:26 PM IST
Want to vent relationship frustration? Use brands

Want to vent relationship frustration? Use brands

A new study has revealed that this strategy was used consistently by partners who were lower in relationship power. 

Dec 16, 2016, 15:24 PM IST
Internet's a good way to build brand: Radhika Apte

Internet's a good way to build brand: Radhika Apte

 "Ahalya" actor Radhika Apte believes in the power of the digital medium and says the internet is one of the most extensive ways to build the brand.

Oct 17, 2015, 09:28 AM IST
Social media rips apart Victoria's Secret

Social media rips apart Victoria's Secret

Victoria's Secret is facing backlash on Twitter after the lingerie giant revealed their new design, which apparently looks like rip off of Australian cult swimwear brand Triangl.

Jun 26, 2015, 11:17 AM IST
Gisele Bundchen to build own brand after quitting modeling

Gisele Bundchen to build own brand after quitting modeling

 Gisele Bundchen is all set to start building her own brand after quitting modeling, it has been reported.

Apr 20, 2015, 13:08 PM IST

Highly energetic ads can turn off TV viewers

People watching a sad movie or TV show respond 50 percent more favourably to a moderately energetic commercial than to a peppy one, new research has found.

Apr 08, 2015, 17:31 PM IST
Model Karlie Kloss quits Victoria's Secret

Model Karlie Kloss quits Victoria's Secret

 Karlie Kloss has decided to exit renowned clothing and beauty products brand Victoria's Secret after three years of modelling.

Feb 23, 2015, 10:26 AM IST
Kapoor sisters, Sonam and Rhea to launch fashion brand!

Kapoor sisters, Sonam and Rhea to launch fashion brand!

Fashionista Sonam Kapoor is without a doubt one of the favourite divas of B-Town.

Feb 17, 2015, 12:13 PM IST
Iggy Azalea criticises brand Steve Madden

Iggy Azalea criticises brand Steve Madden

Singer Iggy Azalea has criticised the footwear brand Steve Madden for releasing photographs of her promoting the footwear range they produced together, without her knowledge.

Jan 31, 2015, 14:10 PM IST
Maybelline names model Gigi Hadid as their new face

Maybelline names model Gigi Hadid as their new face

 Gigi Hadid has been named the new of beauty brand Maybelline.

Jan 15, 2015, 17:48 PM IST
Sonakshi Sinha endorses footwear brand

Sonakshi Sinha endorses footwear brand

Actress Sonakshi Sinha has been roped in as the brand ambassador for Relaxo Footwears Limited’s Flite range.

Dec 22, 2014, 19:37 PM IST
John Galliano joins Maison Martin Margiela

John Galliano joins Maison Martin Margiela

 

Oct 07, 2014, 09:29 AM IST
Arnold Schwarzenegger named Madrid's tourism ambassador

Arnold Schwarzenegger named Madrid's tourism ambassador

Hollywood action star Arnold Schwarzenegger has been named Madrid's honorary tourism ambassador.

Sep 27, 2014, 19:33 PM IST
Sara Loren, Digvijay Singh become DVAR ambassadors

Sara Loren, Digvijay Singh become DVAR ambassadors

Luxury multi-designer fashion house DVAR has signed actress Sara Loren and designer Digvijay Singh as the faces of the brand.

Sep 25, 2014, 19:28 PM IST
Ousted Ferrari head takes his bow, company to `remain Italian`

Ousted Ferrari head takes his bow, company to `remain Italian`

Ferrari, a byword for flashy sports cars, hit rough ground Wednesday with the shock announcement that its president of 23 years, Luca Cordero di Montezemolo, has been pushed out.

Sep 10, 2014, 20:54 PM IST

`Made in America` brand stronger than ever: Obama

US President Barack Obama today said that the "Made in America" brand is stronger than ever, which he attributed to his successful export strategy for American goods and services.

Jun 19, 2014, 23:12 PM IST

Saina launches Yonex Nanoray badminton racquet

India`s leading badminton player Saina Nehwal launched the latest Nanoray 900 badminton racquet from Japanese sports equipment brand Yonex here in the national capital.

May 21, 2014, 08:32 AM IST

Cheryl Cole to launch perfume

Former Girls Aloud star Cheryl Cole is all set to launch her first fragrance.

May 08, 2014, 15:29 PM IST

Vidya Balan dons `Nouveau-Traditions` design trend in platinum

This season, Vidya Balan dons a distinct look with the vintage meets modern range of precious platinum jewellery by Ranka Jewellers.

Mar 06, 2014, 21:23 PM IST

Arshad Warsi face of `Brain Games`

Actor Arshad Warsi has come on board as the face of a new infotainment series `Brain Games`.

Feb 13, 2014, 19:15 PM IST