Highly energetic ads can turn off TV viewers

People watching a sad movie or TV show respond 50 percent more favourably to a moderately energetic commercial than to a peppy one, new research has found.

Model Karlie Kloss quits Victoria's Secret
Model Karlie Kloss quits Victoria's Secret

 Karlie Kloss has decided to exit renowned clothing and beauty products brand Victoria's Secret after three years of modelling.

Kapoor sisters, Sonam and Rhea to launch fashion brand!
Kapoor sisters, Sonam and Rhea to launch fashion brand!

Fashionista Sonam Kapoor is without a doubt one of the favourite divas of B-Town.

Iggy Azalea criticises brand Steve Madden
Iggy Azalea criticises brand Steve Madden

Singer Iggy Azalea has criticised the footwear brand Steve Madden for releasing photographs of her promoting the footwear range they produced together, without her knowledge.

Maybelline names model Gigi Hadid as their new face
Maybelline names model Gigi Hadid as their new face

 Gigi Hadid has been named the new of beauty brand Maybelline.

Sonakshi Sinha endorses footwear brand
Sonakshi Sinha endorses footwear brand

Actress Sonakshi Sinha has been roped in as the brand ambassador for Relaxo Footwears Limited’s Flite range.

Arnold Schwarzenegger named Madrid's tourism ambassador
Arnold Schwarzenegger named Madrid's tourism ambassador

Hollywood action star Arnold Schwarzenegger has been named Madrid's honorary tourism ambassador.

Sara Loren, Digvijay Singh become DVAR ambassadors
Sara Loren, Digvijay Singh become DVAR ambassadors

Luxury multi-designer fashion house DVAR has signed actress Sara Loren and designer Digvijay Singh as the faces of the brand.

Ousted Ferrari head takes his bow, company to `remain Italian`
Ousted Ferrari head takes his bow, company to `remain Italian`

Ferrari, a byword for flashy sports cars, hit rough ground Wednesday with the shock announcement that its president of 23 years, Luca Cordero di Montezemolo, has been pushed out.

`Made in America` brand stronger than ever: Obama

US President Barack Obama today said that the "Made in America" brand is stronger than ever, which he attributed to his successful export strategy for American goods and services.

Saina launches Yonex Nanoray badminton racquet

India`s leading badminton player Saina Nehwal launched the latest Nanoray 900 badminton racquet from Japanese sports equipment brand Yonex here in the national capital.

Cheryl Cole to launch perfume

Former Girls Aloud star Cheryl Cole is all set to launch her first fragrance.

Vidya Balan dons `Nouveau-Traditions` design trend in platinum

This season, Vidya Balan dons a distinct look with the vintage meets modern range of precious platinum jewellery by Ranka Jewellers.

Arshad Warsi face of `Brain Games`

Actor Arshad Warsi has come on board as the face of a new infotainment series `Brain Games`.

Pakistani clothing brand Huma Nassr sets up shop in India

Braahtii, a known clothing brand in Pakistan and the brain child of designer Huma Nassr, has made its foray in India with first-ever outlet opening here.

Sushant Singh to endorse cosmetic brand for men

Actor Sushant Singh Rajput, who shot to fame with `Kai Po Che`, has been chosen to endorse an "innovative" cosmetic product for men.

Million dollar salaries of A-list Hollywood stars revealed

Not only do A-list celebs demand tens of millions of dollars just for one role in one movie, but they also get paid pretty heavily to endorse products for companies.

Akshay Kumar hikes endorsement fee

Actor Akshay Kumar, who is said to be endorsing about 13 brands, has raised his fee for endorsement, and says it is a give-and-take relationship and therefore no harm in hiking his fees for such endorsements.

Demi Moore now `special friends` with Russell Brand

Demi Moore and Russell Brand have set the rumour mills spinning following their date to the Stanley Kubrick exhibition in Los Angeles last week.