E-commerce has given the book industry a substantial boost by bringing books closer to readers, said an online retail portal that has been actively reaching out to an audience that demands Hindi translations of popular English books and classical Hindi novels.
Pitching for modernisation of the textile sector, Prime Minister Narendra Modi Friday asked the weavers to utilise the growing e-commerce market to reach out to global consumers even as he announced a package of Rs 2,375 crore to revive banks in eastern UP.
As all eyes are on Chinese e-commerce giant Alibaba’s plan to launch the largest ever initial public offering in US, e-commerce market in India is taking a few baby but definite steps to carve a place for itself under the Sun.
Innovative marketing is on a new high in tinsel town and the growth of e-commerce has only spurred the trend by opening up new platforms for Bollywood. An increasing number of filmmakers are collaborating with online portals for promotional purposes as well as to sell movie-related merchandise.