emarketer - Latest News on emarketer | Read Breaking News on Zee News

Facebook eating into Google`s mobile ad market share: eMarketer

Last Updated: Monday, March 24, 2014, 14:21

Facebook`s global mobile ad market share, which stood at a little over USD 3 billion in 2013, is witnessing a continuous growth and is expected to eat into tech major Google`s share.

Google, Facebook drive gains in mobile advertising

Last Updated: Thursday, March 20, 2014, 10:07

The market for mobile device advertising doubled in 2013 to USD 17.9 billion and is on pace for strong gains this year, led by Facebook and Google, a market tracker said Wednesday.

'Global smartphone users to touch 1.75 bn in 2014'

Last Updated: Sunday, January 19, 2014, 16:46

Aided by growing adoption of smartphones, especially in emerging markets, global smartphone users are expected to touch 1.75 billion this year, market research firm eMarketer said.

India to have world`s largest Facebook population by 2016

Last Updated: Thursday, November 21, 2013, 12:55

Indians are increasingly logging into their Facebook and Twitter accounts, with the country recording the highest social networking growth of 37.4 per cent this year, according to a new study.

1.6 billion people on social networks: Study

Last Updated: Wednesday, November 20, 2013, 09:14

An estimated 1.61 billion people, more than one in five globally, will log in to social networking sites at least monthly this year, the research firm eMarketer has said.

Twitter's ad revenue likely to double this year: Report

Last Updated: Thursday, March 28, 2013, 10:01

In 2014, eMarketer predicts Twitter's ad revenue will approach USD 1 billon.

Twitter`s ad revenue to double this year: Report

Last Updated: Thursday, March 28, 2013, 09:29

A research firm expects Twitter`s ad revenue to double this year as the online messaging service delivers more marketing pitches aimed at consumers using smartphones and tablet computers.