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Two shopper segments to add $3bn in FMCG sales by 2015:Nielsen

Last Updated: Wednesday, November 28, 2012, 20:00

Two growing shopper segments, low-income value explorers (LIVE) and first-time modern trade shoppers (FTMTS), will add USD 3 billion in FMCG sales in India by 2015, Nielsen said in a statement.