FMCG companies stepped up advertising spends in H1FY14 to counter slowdown

Major FMCG companies have raised their advertising and promotion spends in the first six months of the current fiscal.

Sweet chin music for India Inc

The ripple effect of the economic slowdown is now evident in the consumer discretionary space. The looming possibility of a deceleration very much exists on the horizon of consumer market.

FMCG sector: Bucking the trend, but for how long?

Most of the FMCG companies have bucked the trend by posting stellar top line growth driven by sustained volumes.