Major FMCG companies have raised their advertising and promotion spends in the first six months of the current fiscal.
The ripple effect of the economic slowdown is now evident in the consumer discretionary space. The looming possibility of a deceleration very much exists on the horizon of consumer market.
Most of the FMCG companies have bucked the trend by posting stellar top line growth driven by sustained volumes.
Day in Pics: 25th December
Showbiz World - December 25, 2014
Sunny Leone with Mastizaade