India’s Internet journey a study in contrasts!

Although India ranked this year third in the number of active users next only to China and US, yet the overall Internet penetration in the country is a mere 11 per cent. India on last count had 120 million active Internet users, up from 81 million users in 2010. Of the 10 top countries on active number of users, India is at the bottom in regard to levels of penetration achieved.

`Consumer behaviour is changing with Internet penetration`

Seven out of 10 of the respondents said they know the exact brand and model they want to buy with the help of online research before entering the store.