This ad will auto close in 10 seconds

New iPhone expected as Apple asks media to September 10 event

"This should brighten everyone's day," the typically cryptic invitation read, under a graphic depicting pastel-colored circles surrounding a stark white Apple logo.

Apple iPhone 5S to have 31% better speed

According to the Daily Express, Apple is also testing 64-bit processors which would enable the phone to process better graphics at a smoother level.

iPhone 5S: Launch date speculated to be on September 6

It was speculated that the reason for delay in the launch of iPhone was the manufacturer’s decision to shift to bigger screen sizes as compared to the current 4-inch display.