Facebook to test mobile app shopping tab

Facebook to test mobile app shopping tab

Mobile advertising accounts for some three-quarters of the leading social network's revenue.

Facebook second quarter revenue increases 61%

Overall revenue totaled $2.91 billion in the three months ended June 30, versus $1.81 billion in the year-ago period

Opera to buy US mobile video ad platform AdColony

Opera said the acquisition would strengthen its position in the fast growing mobile advertising industry, with a combined consumer audience of more than 700 million.

India key source of mobile user growth: Facebook

Of this, mobile advertising revenue represented about 53 percent, growing from around 23 percent a year-ago.

Facebook to report strong 2013 despite talk of demise

Last week academics and researchers from Princeton University had compared Facebook to an epidemic and had predicted that it will be wiped out almost as quickly as it spread. They had made made some pretty dramatic claims about Facebook releasing a report that used a statistical model to claim that the social media giant will lose 80% of its active userbase between 2015 and 2017.

Mobile advertising market expected to touch Rs 430 cr by 2014

Mobile spends are roughly 10-15 percent of the digital spend, the report added.

Mobile advertising revenue to be $11.4 bn in 2013: Gartner

The mobile advertising revenue worldwide is expected to jump 19 percent year-over-year to 11.4 billion dollars in 2013, according to technology research and advisory firm Gartner.

Bharti Airtel enters mobile advertising segment

Telecom giant Bharti Airtel Sunday announced its foray into the mobile advertising (m-Advertising) segment in India to equip advertisers in reaching out to their potential customers.