Omnicom, Twitter sign $230 mn mobile ad deal

Omnicom Group Inc`s media services division signed a deal worth $230 million with Twitter Inc that will integrate Omnicom`s automated ad buying unit Accuen with Twitter`s mobile ad exchange MoPub.

May 28, 2014, 00:06 AM IST

Twitter to broaden advert business via newly acquired ad network MoPub

According to a blog post from Twitter, the MoPub Marketplace reaches over a billion unique devices and serves over 130 billion ads within Android and iOS apps every month, PC World reported.

Apr 21, 2014, 00:24 AM IST

Facebook`s ad warning sounds a note of caution for Twitter

Facebook Inc`s investors and other proponents of the social network like to say that it captures one of the greatest concentrations of human attention on the planet and thus offers a boundless opportunity for advertisers.

Nov 02, 2013, 09:34 AM IST

Twitter could go public as early as November

The micro-blogging site has filed for a confidential IPO, under the JOBS Act, which is allowed for companies with less than 1 billion dollars in annual revenue.

Sep 17, 2013, 20:26 PM IST

Twitter set to go public, files for IPO

Microblogging website, Twitter Inc. is all set to go public as it has reportedly filed for an initial public offering (IPO) with the US regulators.

Sep 13, 2013, 16:38 PM IST

Twitter buys mobile ads company MoPub for $350 million

Twitter is considered a hot initial public offering target for 2014.

Sep 11, 2013, 10:12 AM IST

Twitter buys mobile ads company MoPub for $350 mn

Twitter has bought online mobile-ad exchange MoPub, the company said in a blog post Monday.

Sep 11, 2013, 09:05 AM IST