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Apple Inc. is world's most valuable brand: Forbes

Apple is the most valuable brand in the world for a third straight time at USD 104.3 billion, up 20 percent over last year. It is worth nearly twice as much as any other brand on the planet by our count," Forbes said.

Apple Inc is 'most valuable brand' in the world

According to the New York Times, it was the first time in 13 years that Coca-Cola lost out to Apple as the Best Global Brands.