Sebi to conduct nation-wide investor survey, ropes in Nielsen

The regulator has commissioned the survey to Nielsen India Pvt Ltd, which would collect information from residents in different states and Union territories.

Nielsen to measure digital ads in partnership with Tencent

Nielsen said it is launching its Digital Ad Ratings, which tracks unique users, reach and frequency of a digital ad across computers, tablets and smartphones for the first time in China.

India continues to lead in global confidence index: Nielsen

For the sixth quarter in a row, India continued to lead the global confidence index in anticipation of improvement in the economy through reforms and stimulus announced by the central government, says a report.

Global consumer confidence improves, India most bullish: Nielsen

Consumer confidence in the United States jumped in the third quarter and improved globally, although people were more optimistic about job prospects than their personal finances, a survey showed on Wednesday.

Nielsen, Adobe to measure online TV across multiple devices

Nielsen and Adobe Systems Inc announced an alliance on Tuesday that aims to measure the viewership of digital video across all Internet-connected platforms including TVs, smart phones and tablets as the television ecosystem undergoes dramatic change.

India takes top spot in Nielsen's global consumer confidence

The Nielsen consumer confidence index measures perceptions of job prospects, personal finances and immediate spending intentions.

India most optimistic consumer market: Nielsen

India overtook Indonesia as the most optimistic consumer market, while Portugal and Slovenia were the most pessimistic.

Digital technology can push $20 bn sales opportunity: Report

According to Nielsen, purchases done by Indian consumers are more influenced by factors in its direct control.

Smartphone users still prefer websites for e-shopping: Nielsen

Even as Indians are increasingly taking to smartphones but they still prefer websites for online shopping than using shopping applications on the device, according to a survey.

Indian consumer confidence drops; ranked 2nd globally: Nielsen

Indian consumer confidence dropped in the first quarter of 2013 to become the second after Indonesia due to the "environment around them", according to a survey by market insights and information provider Nielsen.

Engg students prefer IT, Google most wanted employer: Nielsen

"The IT story in India is going strong, and with the increasing focus on personal technology, the sector and its different specialisations are still favoured by students," Nielsen India Executive Director Dinesh Kapoor said in a statement.

Aditya Birla, Tata Motors, LIC top reputation index: Nielsen

"Aditya Birla Group (ABG) has emerged 'Best in Class' across all the six pillars of Corporate Image," Nielsen said in a statement.

Nielsen doubles services contact with TCS to $2.5 bn

US-based consumer research firm Nielsen has extended its ongoing contract with Tata Consultancy Services (TCS) by three years and more than doubled the value to USD 2.5 billion.

Two shopper segments to add $3bn in FMCG sales by 2015:Nielsen

Two growing shopper segments, low-income value explorers (LIVE) and first-time modern trade shoppers (FTMTS), will add USD 3 billion in FMCG sales in India by 2015, Nielsen said in a statement.

FMCG brand extensions more successful than new ones: Nielsen

In addition to promoting brand equity, brand extensions can grow incremental sales up to 38 percent and contribute as much as 30 percent to parent brand sales, Nielsen said in a statement.

Prasar Bharati moves CCI, alleges TAM rating anti-competitive

Public sector broadcaster Prasar Bharati has moved the CCI alleging that Television Audience Measurement (TAM) agency is abusing its dominant position by not carrying out audience measurement fairly.

Indian consumers prefer Nokia phones in dual SIM space: Nielsen

According to the study, 71 million subscribers in the country use multiple SIM cards and 61 percent of handsets used by multi-SIM owners are dual SIM.

India retains world's most optimistic market tag: Nielsen

India has once again emerged as the most optimistic market, driven by its buoyant domestic consumption levels, but slowing growth and inflationary concerns could put pressure on consumer confidence for the year ahead, says a survey.

FMCG market to cross $80 bn in small towns: Nielsen

With changing lifestyle and increasing consumer demand, the Indian fast moving consumer goods market is expected to cross USD 80 billion by 2026 in towns with population of up to 10 lakh, according to a study by market research firm Nielsen.

‘Life insurance favourite investment class of urban Indians’

Life insurance products are the hot favorite of most urban Indians as an investment option and they are likely to earmark over half of their investable income for these products in future, says a study by market research firm Nielsen.