TCS secures $2.25 billion deal from Nielsen

TCS secures $2.25 billion deal from Nielsen

TCS will globally provide Nielsen with professional services relating to IT.

Dec 22, 2017, 13:05 PM IST
India pips US as No. 1 in global consumer confidence: Nielsen

India pips US as No. 1 in global consumer confidence: Nielsen

India continued to lead the global consumer confidence index in the third quarter with 131 points same as the previous quarter. It is followed by United States (119 points), Philippines (117) and Indonesia (116).

Nov 03, 2015, 21:59 PM IST

Sebi to conduct nation-wide investor survey, ropes in Nielsen

The regulator has commissioned the survey to Nielsen India Pvt Ltd, which would collect information from residents in different states and Union territories.

Sep 15, 2015, 11:25 AM IST

Nielsen to measure digital ads in partnership with Tencent

Nielsen said it is launching its Digital Ad Ratings, which tracks unique users, reach and frequency of a digital ad across computers, tablets and smartphones for the first time in China.

May 28, 2015, 08:25 AM IST

India continues to lead in global confidence index: Nielsen

For the sixth quarter in a row, India continued to lead the global confidence index in anticipation of improvement in the economy through reforms and stimulus announced by the central government, says a report.

May 21, 2015, 15:27 PM IST

Global consumer confidence improves, India most bullish: Nielsen

Consumer confidence in the United States jumped in the third quarter and improved globally, although people were more optimistic about job prospects than their personal finances, a survey showed on Wednesday.

Oct 29, 2014, 10:08 AM IST

Nielsen, Adobe to measure online TV across multiple devices

Nielsen and Adobe Systems Inc announced an alliance on Tuesday that aims to measure the viewership of digital video across all Internet-connected platforms including TVs, smart phones and tablets as the television ecosystem undergoes dramatic change.

Oct 21, 2014, 16:45 PM IST

India takes top spot in Nielsen's global consumer confidence

The Nielsen consumer confidence index measures perceptions of job prospects, personal finances and immediate spending intentions.

Aug 18, 2014, 15:26 PM IST

India most optimistic consumer market: Nielsen

India overtook Indonesia as the most optimistic consumer market, while Portugal and Slovenia were the most pessimistic.

Jul 22, 2014, 12:49 PM IST

Digital technology can push $20 bn sales opportunity: Report

According to Nielsen, purchases done by Indian consumers are more influenced by factors in its direct control.

Nov 24, 2013, 18:57 PM IST

Smartphone users still prefer websites for e-shopping: Nielsen

Even as Indians are increasingly taking to smartphones but they still prefer websites for online shopping than using shopping applications on the device, according to a survey.

Jun 06, 2013, 18:07 PM IST

Indian consumer confidence drops; ranked 2nd globally: Nielsen

Indian consumer confidence dropped in the first quarter of 2013 to become the second after Indonesia due to the "environment around them", according to a survey by market insights and information provider Nielsen.

May 01, 2013, 14:47 PM IST

Engg students prefer IT, Google most wanted employer: Nielsen

"The IT story in India is going strong, and with the increasing focus on personal technology, the sector and its different specialisations are still favoured by students," Nielsen India Executive Director Dinesh Kapoor said in a statement.

Mar 26, 2013, 15:43 PM IST

Aditya Birla, Tata Motors, LIC top reputation index: Nielsen

"Aditya Birla Group (ABG) has emerged 'Best in Class' across all the six pillars of Corporate Image," Nielsen said in a statement.

Mar 25, 2013, 15:49 PM IST

Nielsen doubles services contact with TCS to $2.5 bn

US-based consumer research firm Nielsen has extended its ongoing contract with Tata Consultancy Services (TCS) by three years and more than doubled the value to USD 2.5 billion.

Feb 12, 2013, 21:00 PM IST

Two shopper segments to add $3bn in FMCG sales by 2015:Nielsen

Two growing shopper segments, low-income value explorers (LIVE) and first-time modern trade shoppers (FTMTS), will add USD 3 billion in FMCG sales in India by 2015, Nielsen said in a statement.

Nov 28, 2012, 20:00 PM IST

FMCG brand extensions more successful than new ones: Nielsen

In addition to promoting brand equity, brand extensions can grow incremental sales up to 38 percent and contribute as much as 30 percent to parent brand sales, Nielsen said in a statement.

Nov 28, 2012, 16:44 PM IST

Prasar Bharati moves CCI, alleges TAM rating anti-competitive

Public sector broadcaster Prasar Bharati has moved the CCI alleging that Television Audience Measurement (TAM) agency is abusing its dominant position by not carrying out audience measurement fairly.

Nov 18, 2012, 11:57 AM IST

Indian consumers prefer Nokia phones in dual SIM space: Nielsen

According to the study, 71 million subscribers in the country use multiple SIM cards and 61 percent of handsets used by multi-SIM owners are dual SIM.

Jun 10, 2012, 13:16 PM IST

India retains world's most optimistic market tag: Nielsen

India has once again emerged as the most optimistic market, driven by its buoyant domestic consumption levels, but slowing growth and inflationary concerns could put pressure on consumer confidence for the year ahead, says a survey.

Feb 12, 2012, 16:02 PM IST