Kanye West joins hands with Adidas

Rapper Kanye West has ended his deal with sportswear brand Nike and tied up with rival company Adidas to "provide for his family".

Nike pulls `Boston Massacre` t-shirts after marathon blasts

A line of T-shirts emblazoned with the slogan `Boston Massacre` in bloodied writing has been pulled by Nike in the wake of the Boston bombings.

US, European officials seize 132 websites selling fakes

These websites were set up to dupe consumers into unknowingly buying counterfeit goods.

Nike runs first new Tiger ad since sex scandal

Disgraced golf superstar Tiger Woods debuted in his first new television ad since embarrassing revelations about extra-marital affairs emerged.

Cristiano Ronaldo offered euro 24 million deal

Real Madrid talisman Cristiano Ronaldo is set to sign a world-record sponsorship deal with Nike, according to reports by Spanish daily Marca.

Nike boss backs Tiger, alleged mistress apologizes to Elin

Tiger Woods won much-needed backing Monday from the head of key sponsor Nike, while one of the troubled golf star’s alleged mistresses apologized to his wife Elin for the pain she had caused.

Tiger`s wins, fame likely to deter sponsor losses

Companies like Nike Inc are not expected to sever their ties with golfer Tiger Woods, who has sponsorship deals worth an estimated USD 100 million a year, after his weekend car accident, analysts and consultants said.