With an overwhelming majority of Indian women simply unaware of their correct bra size and wearing the wrong size all their life, a new initiative by a lingerie e-tailer -- aptly named 'Fit is my Right' -- aims to help over 500,000 women over the next 12 months in finding innerwear that suits their size.
Winter is the time of the year when usually craving for tea and hot snacks goes up. But some people can't afford to soak in such joys. A website has now launched a campaign so 'chai' would be served to the underprivileged in Delhi-NCR whenever anyone shops from the platform.
Hindi film industry's 'Badshah' Shah Rukh Khan has been roped in to lend his star power to Yepme.com -- his first association with an online fashion brand. He's excited to join the "fashion revolution".
There is a joke amongst Bengalis – if you want a day off, just start shouting 'cholbe na cholbe na! inqilaab zindabad!', on the streets and the entire city will come to a halt. No one is going to ask you why you are protesting, rather they will just join you.
Indian women have come a long way from being homemakers to being the largest consumers of online food. They are dynamically using the handiness of internet services for satiating the food choices of their families, a survey says.