New Delhi: Bharti Airtel has gone aggressive in retaining its existing subscriber base and garner more. The company has started offering around 30 percent more talk-time on easy recharges.
However, there is a condition that one will have to make a minimum recharge of Rs 200. For example, the recharge of Rs 200 will offer talk-time worth Rs 220. A recharge of Rs 200 generally gave talk-time of Rs 170.
Earlier, a recharge of Rs 200 would have given a talk-time of about Rs 170.
Similarly, a recharge of Rs 1000 would give talk-time of Rs 1,100.
Similarly, for a Rs 50 mobile recharge, you get Rs 50 talk time now, compared to Rs 40 earlier.
The benefit of higher talk-times can be availed by data users if they activate data packs by paying for them in talk time. However, not all plans qualify for the conversion of data into talk time.
has made voice ‘free’ on all its prepaid plans.
Airtel is also offering ‘free’ calls on plans starting at Rs 345 per month. At that price, the operator gives 1 GB of data and unlimited voice calls withing the country.
Separately, Airtel has also slashed the price of data.
It now offers 6 GB of 4G data at Rs 147 per month, which translates to a price of Rs 25 per GB — almost unheard of in India.
The market leader has been more aggressive compared to competitors like Idea Cellular and Vodafone in responding to the challenge posed by Reliance Jio.