The Zee TV kicked off the awards season with a clean sweep of awards at the Digixx Awards 2018 where it was adjudged 'Brand of The Year'. The channel won altogether six gold, six silver and one bronze at the awards ceremony held in New Delhi.
The Zee Tv bagged gold in the following categories: Brand of the Year, Insight and Research for the 'Aaj Likhenge Kal' campaign, , Content Marketing for 'Aisi Deewangi' in the digital space, Multi-channel Marketing - Media Brands for the World Television Premiere of 'Dangal', Social Media - Movie Promotion for the 'Dangal Dangal Baat Chali Hai' campaign, Sponsorship and Partner Marketing for 'Dance India Dance'.
It bagged silver for the brand film for 'Aaj Likhenge Kal', Social Media marketing for 'Aaj Likhenge Kal', Search/Display Marketing for 'Aaj Likhenge Kal', Community Building for India's Best 'Judwaah', Sponsor and Partner Marketing for Sa Re Ga Ma Pa Li'l Champs, Experiential Marketing for Fear Files and a Bronze for Data Analytics and Research for Kundali Bhagya.
The DIGIXX Awards are designed to recognize and celebrate excellence in Digital Marketing and Advertising. The awards seek to set the industry-wide benchmark in digital engagement.
The winners were announced at a full-house ceremony on March 9 at The Leela Ambience, Gurugram.