Dhordo: One of the most popular annual tourism festivals in the country - Rann Utsav – began here on Tuesday amid much fervour and enthusiasm.
The festival was initiated by the then Gujarat Chief Minister – Narendra Modi – in 2005 with an aim to promote tourism in the state. Now, the festival, which is into its twelfth edition, has grown from being a 3-day event to a 3-month cultural extravaganza.
Rann Utsav has so much to offer that one cannot be content in a single visit. The buzzing atmosphere, the sheer excitement and the mesmerising aura of this place captivate visitors who get a chance to explore nature from the lap of culture like never before.
The festival gives an opportunity to tourists to engage with nature, get familiar with the culture and tradition of Kutch. The event also allows tourists to soak in the festive spirit by experiencing life in white desert.
Inaugurated by Gujarat Chief Minister Vijay Rupani, the Rann Utsav witnesses the gathering of tourists from across the glove.
State Tourism Minister Ganpat Vasava, who was also present at the inaugural ceremony said, “The festival is a step to make tourists identify the rich culture of Kutch district. When we started the festival, it used to be only for three days and now it is organised for more than two months. This shows how much the festival has grown and gained popularity among people.”
(With IANS inputs)