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About the Campaign
Water is Life
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| To educate people about clean water, its importance in healthy life & their role towards water conservation |
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 Zee News is set to once again draw people’s attention to another pivotal issue that is ‘water crisis’. The channel is launching the second edition of its ‘Saaf Pani Swastha Bharat’ initiative; an attempt to educate the masses about the importance of clean water and the need to conserve it.
Scheduled to launch on May 1, 2012, the campaign will not only sensitize people about the shortage of pure water faced across the world.
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