Users can now listen to unlimited songs for USD 9.99 a month, thanks to the music streaming service that Google Inc launched at its annual developers` conference in San Francisco on Wednesday.
Google`s "All Access" service lets users customize song selections from 22 genres, ranging from Jazz to Indie music, stream individual playlists, or listen to a curated, radio-like stream that can be tweaked. It will be launched for US users first, before being rolled out to several other countries.
Google unveiled a string of improvements to other services, including new mapping features and a voice-activated search, at the conference. The focus was on giving more options to users of mobile devices using its Android software, the operating system that now runs three out of every four smartphones sold.
Shares of Google, the world`s largest Internet search company, jumped more than 3 percent while Pandora Media Inc shares were down more than 1 percent on Wednesday afternoon.