A fresh new look kick-started the 65TH INDEPENDENCE DAY CELEBRATIONS for Zee Punjabi. A new channel packaging is specially designed to add zing to its look and feel. The change was visible from 00:00 hours on 15th of August 2012 and the channel tagline ‘APNI BOLI APNA MAAN” gave way to a new tagline “KHABAR VI KHAYAL VI” i.e. News having concern with the lives of Punjabis across the globe.
Continuing it’s commitment to instil a sense of pride in Punjabi culture, traditions and values in the hearts of Punjabis all over the world, Zee Punjabi is also repositioning itself with a wider focus on news content now. The channel already enjoys a strong viewer base across the globe for its unbiased reporting and news coverage.
Keeping in mind the tastes of Punjabi viewers across the globe, however, the entertainment and infotainment content would be a usual business yet plans are afoot to introduce more news content which would definitely reinforce its image as a hardcore news channel in the future.
At the outset, an additional news bulletin would greet the viewers of Himachal Pradesh on Independence Day in the form of ‘Himachal News’. The bulletin will be telecast daily at 2 PM. This new bulletin would double up the dose of news and information as there will be now 2 dedicated bulletins for the people of this hilly state. The other bulletin is telecast at 7 PM daily.
Another news based show ‘Tafseel’ will be available to Punjabi viewers at 8:00 PM daily. This half an hour live show would pick up 2-3 top stories of the day and uncover them in detail with the help of experts and field reporters.
“We would keep on adding new properties to revolutionize the way regional language television is viewed in India and abroad. The channel is committed to Punjabis and would endeavour to telecast content concerning Punjabis and for Punjabis across the globe” says Sanjay Vohra, Editor, Zee Punjabi.
Essentially a News and Current affairs channel, Zee Punjabi provides its viewers a complete dose of Information, Education Entertainment and spirituality and is quite popular among Punjabis in India, United States, New Zealand, Canada, United Kingdom, Europe, Australia, Middle East, South Asia and many other countries across the globe.
A few new shows are also lined up for launch one by one, ‘Studio Sargam’ is one amongst them. The show would be a treat for music lovers as celebrity singers would share their journey on the show and would belt out a few of his/her favourite numbers while interacting with the anchor of the show.
Being part of Zee Network Asia’s largest media giant, Zee Punjabi’s experienced team covers news with a special focus on Punjab, from villages to cities to nations abroad and on almost every subject that concerns Punjabis in Punjab or in any part of the world. One can say “Jitthe Wassde Punjabi Otthe Disda Zee Punjabi”.
Zee Punjabi, world’s number 1 TV channel for Punjabi NEWS was launched on 18th October 1999 as part of the Zee Network. Since then, Zee Punjabi has consistently worked towards providing superior Punjabi Language content in all its forms. It is the only Punjabi channel that has the most diverse content portfolio consisting of News, Current Affair programmes, Music, Devotional programmes, Interactive shows, Magazine shows, content from the Zee Punjabi Archives and LIVE events.