New Delhi: One of the intense, gritty whodunnit Ittefaq has hugely benefitted from the strong word of mouth publicity. And it is clearly evident from the Box Office numbers. The film witnessed a huge growth in four days.
Noted film critic and trade analyst Taran Adarsh took to Twitter and shared the latest Box Office figures.
#Ittefaq Fri 4.05 cr, Sat 5.50 cr, Sun 6.50 cr, Mon 2.25 cr. Total: ₹ 18.30 cr. India biz.
— taran adarsh (@taran_adarsh) November 7, 2017
Ittefaq is inspired from1969 song-less thriller directed by Yash Chopra. The film starred megastar Rajesh Khanna, Nanda and Iftekhar in the lead roles. The 2017 film had a binding plot and interesting narrative which helped in keeping the audience hooked right till the climax.
Akshaye Khanna's impeccable acting prowess makes this gritty whodunit a watchable experience. The new-age Ittefaq is helmed by debutant filmmaker Abhay Chopra and produced jointly by Dharma and Red Chillies.
The strategy of not promoting the suspense thriller on an extensive scale worked really well for the makers as positive word of mouth publicity clearly set the cash counters ringing.