`Zindagi Na Milegi Dobara` trailer to be launched online
Excel Productions is to launch the trailer of its forthcoming film `Zindagi Na Milegi Dobara` online instead of theatres to help its target audience get easy and direct access to it. Producer Ritesh Sidhwani pointed out that the strategy will bring immediate word of mouth publicity."In India, most of the audiences miss out on trailers in the beginning because they are late for the show," Ritesh said in a statement.
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