New Delhi: After registering a powerful box office collection in its opening weekend, Anurag Basu`s ‘Barfi!’ has continued a successful run in the country. The Ranbir Kapoor-starrer has managed to earn Rs.58.6 crore in its first week.
The movie, released Sep 14, was made at a budget of Rs.30 crore.
It minted Rs.34.6 crore during the weekend, and amassed a total of Rs.58.6 crore over the week - Sep 14 (Rs.9.2 crore), Sep 15 (Rs.11.5 crore), Sep 16 (Rs.13.9 crore), Sep 17 (Rs.6.5 crore), Sep 18 (Rs.6 crore), Sep 19 (Rs.7.25 crore) and Sep 20 (Rs.4.25 crore).
The film, about love between differently-abled -- a deaf and mute boy and an autistic girl -- opened in approximately 700 screens in India, Sep 14.
"For `Barfi!` we successfully managed to identify cinemas that complement the film. The idea was to ensure that film is available to all viewers within reach without over loading the film in first week," Gaurav Verma, Director - India Theatrical Distribution, Studios, Disney UTV, said in a statement.
"We were very confident of the content and sure that the positive word of mouth publicity will get the audiences into the theatres and film will grow from show to show and day by day. This strategy has worked for the film and the response has been overwhelming," he added.
The romantic comedy has touched viewers and critics alike with its simple, but powerful narrative. The movie, which also stars Priyanka Chopra, marked the Bollywood debut of southern actress Ileana D`Cruz, who has been appreciated for her performance.
IANS
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.