Sydney: US-based tech giant Apple will now face stepped up scrutiny from Chinese consumer watchdogs, a report has said.
The iPhone maker, which was recently hit by a barrage of negative publicity and court cases in the country, will face ‘strengthened supervision’.
According to News.com.au, state media carried a series of attacks against Apple, with the People's Daily, the Communist Party's official mouthpiece, running critical items for five consecutive days over alleged double standards in customer service and returns policies.
The State Administration for Industry and Commerce (SAIC) has asked trading standards bodies across the country to step up ‘contract supervision’ on electronics manufacturers ‘such as Apple’, the People's Daily said.
According to the paper, the SAIC asked the local governments to investigate and punish illegal activities in accordance with the law.
The People's Daily articles followed reports on state broadcaster CCTV, but users of China's Twitter-like weibos have been split, with some backing Apple and saying state-owned Chinese firms deserved more criticism for poor service.