Kardashians to launch fashion brand

Washington: After conquering reality TV, the Kardashian sisters are aiming to take over the world of fashion.

Kim, Kourtney and Khloe Kardashian have joined forces with Australian designer Bruno Schiavi`s Jupi Corp to create a line of ready-to-wear clothes, accessories, lingerie, swimwear and shoes, set to debut in 2011. "We obviously waited on a big partnership like this for a long time because we`ve had so many different offers and we wanted to make sure that we had a huge say in the design and that our personalities would come through," a news website quoted Kim, 29, as telling WWD. Adds Khloe, 26, "We wanted everything to be no-fuss, buy it and wear it. These are pieces that you could wear the next season or forever." ANI