Rosie Huntington-Whiteley enjoys being the boss

London: Former Victoria's Secret model Rosie Huntington-Whiteley says she enjoys indulging her creative tendencies for a brand.

The 27-year-old supermodel said that working with British high street store on a lingerie line has been a very rewarding experience, reportedly.

"I love being at the helm of a business and making creative and executive decisions," she said.

Huntington-Whiteley admits she enjoyed every moment of her time with Victoria's Secret but was ready for a new challenge when they parted company.

"I had five fantastic years with Victoria's Secret. The shows are the most fun thing you can do as a model. But ultimately to (have the chance to) work on my own brand, rather than for a brand, is really where it gets exciting for me," she added.