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Branson`s new venture to take juice bars to Britain
Sydney, Mar 18: British entrepreneur Richard Branson, who has built an empire on spotting the next big trend, has teamed with a tiny retailer and former employee to export the humble juice bar from sunny Australia to overcast Britain.
Sydney, Mar 18: British entrepreneur Richard Branson, who has built an empire on spotting the next big trend, has teamed with a tiny retailer and former employee to export the humble juice bar from sunny Australia to overcast Britain.
In a statement issued in Australia on Thursday, Branson said he and his family had discovered Pulp juice in Noosa, an upscale seaside resort in Australia's tropical north.
"I think it will go down really well in South Africa and the UK," Branson said.
Under the agreement, Branson's Virgin Group, which includes an airline, a record label and a mobile phone company, will buy 20 percent of Pulp Health Pty Ltd from Australian-listed fitness gear retailer Signature Brands Ltd.
After the company has expanded to Britain, as well as South Africa, Virgin will lift its stake to 80 percent.
SBL's Pulp said it will oversee the operation of the outlets, and Virgin will provide money and entrepreneurial support.
Bureau Report
"I think it will go down really well in South Africa and the UK," Branson said.
Under the agreement, Branson's Virgin Group, which includes an airline, a record label and a mobile phone company, will buy 20 percent of Pulp Health Pty Ltd from Australian-listed fitness gear retailer Signature Brands Ltd.
After the company has expanded to Britain, as well as South Africa, Virgin will lift its stake to 80 percent.
SBL's Pulp said it will oversee the operation of the outlets, and Virgin will provide money and entrepreneurial support.
Bureau Report