Mumbai, Oct 03: The bull run continued at the BSE today with Sensex crossing the 4500 mark, the highest in three years. While optimism about strong economic growth helped sentiment, FIIs continued to remain aggressive buyers on the bourses. At 12.40 PM, the BSE Sensex was up 69.27 points at 4,524.35 and the NSE Nifty was up 21.20 points at 1,442.05. Zee Telefilms up 3.18 per cent at Rs 128.15 climbed on sustained buying interest. From Rs 100.10 touched on 10 September, the Zee stock has gained over over 28 per cent so far. Technology pivotals Satyam Computer up 2.79 per cent at Rs 260.10, HCL Technologies up 1.75 per cent at Rs 180.45 and Infosys Technologies up 1.25 per cent at Rs 4,625.50 held gains .

Hindustan Lever up 2.88 per cent at Rs 189.50 proved firm . While the company recorded a 9.9% fall in August sales, the market feels that the company could improve its performance in the coming days on the back of a sharp focus on power brands and a good monsoon. Other heavyweights Reliance Industries up 1.51 per cent at Rs 441.20, State Bank of India up 0.77 per cent at Rs 449.45 and ITC up 0.49 per cent at Rs 814.80 ruled firm as well. Hero Honda up 2.05 per cent at Rs 316.30, Tata Motors up 0.89 per cent at Rs 315.70 and Bajaj Auto up 1.04 per cent at Rs 822.90 moved steady on hopes of improved performances by auto companies in the coming months on the back of a good monsoon. The market had opened on a firm note on Friday with heavy gains in technology and PSU stocks. PSU stocks are trading strong anticipating some positive development from the CCD meeting later during the day. Bureau Report