Amitabh Bachchan new brand ambassador of Incredible India: Report

The Bollywood megastar has been finalised by the government as brand of 'Incredible India' campaign, as per a media report.

Amitabh Bachchan new brand ambassador of Incredible India: Report

New Delhi: Soon after the statement released by Union Minister of State for Culture and Tourism Dr. Mahesh Sharma confirming that Aamir Khan was no longer the brand ambassador of Incredible India, a media report said that Bollywood actor Amitabh Bachchan has been chosen to be the new brand ambassador of the campaign.


According to a report by CNN IBN, the Bollywood megastar has been finalised by the government for campaign, replacing Aamir.

Reportedly, Amitabh had said earlier that if the government bestows upon him such a responsibility, he would work for state, country and social causes with all his heart.


Reacting to the developments, Aamir today said that he respected government's decision to "discontinue" with his services for the 'Incredible India' campaign.

Aamir, 50, also made it clear that he never charged anything for his services over 10 years for the campaign.

While speculation is rife that the government move is linked to Aamir's comments on the intolerance issue, the tourism ministry yesterday said they had not hired the actor but had left it to an agency to do that.

Tourism Ministry sources today said Amitabh Bachchan, brand ambassador of Gujarat tourism, is the government's first choice as the new face of its 'Incredible India' campaign.

(With Agency inputs)