I am very media shy: Imaad Shah

New Delhi: Veteran actor Naseeruddin Shah`s son Imaad, who shot to fame with the film `Dil Dosti Etc`, doesn`t believe that staying in constant limelight can get him good roles.

The actor, who has only two films to his credit - `Yun Hota To Kya Hota` and `Dil Dosti Etc` - said, "I have consciously kept a low profile because I love my privacy and want to keet it intact".

Imaad also believes that non-commercial cinema should be promoted and there is a lot of talent beyond commercial cinema.

"I don`t want to do commercial films, I want to promote independent cinema. There are a lot of talented directors out there to work with," Imaad told PTI.

The 24-year-old`s latest release was a psychological thriller `404` in which he plays an eccentric and genius college senior, alongwith Tisca Chopra and directors Nishikant Kamat and Satish Kaushik.

Imaad considers his father a harsh critic and said he has to live up to his standards.

"He is quite a harsh critic with everybody and applies the same with me too. So, I always feel I have to meet the standards that he has set. But I take it in a positive way and as a challenge to always do good work," he said.

The actor, who also makes his debut as a music director with `404`, said he has a band named The Pulp Society and music has always been his passion.

"The music in the film is very close to me and is exactly my style. The songs in the past have been very repetitive but now, people are experimenting and fusing different kind of sounds with Hindi film music," Imaad said.

Besides acting, Imaad also has plans to make his career as a music director in Bollywood.

"I have already signed a few projects with big banners as a music director. I am happy that me and my band will be playing together," Imaad said.

The actor believes that Indian films live 50 years behind time and the image has to be changed.

"Indian cinema is constantly in the global focus and it is high time that quality and content improve. We should be coming out with brilliant cinema," said Imaad, who also works with his father`s theatre group Motley Productions.