Leona Lewis named The Body Shop brand activist

Los Angeles: Vegetarian singer Leona Lewis has been announced as the new brand activist for ethical beauty retailer The Body Shop.

The 27-year-old, who is a strict vegetarian and a campaigner for animals rights, has teamed up with the brand to help raise awareness for their collections and causes, reports contactmusic.com. "I`m passionate about beauty and I`m all about animal rights. As a result, I`m really conscious of where the products that I use come from. The Body Shop sells cruelty free, ethical products containing amazing Community Fair Trade ingredients. The collaboration is a natural fit," she said. As part of the partnership, one of Leona`s first activities is to help The Body Shop and NGO Cruelty Free International in their joint, global campaign to end animal testing for cosmetics forever. IANS