Woking, Dec 27: Lewis Hamilton will be the first black driver in Formula One and comparisons with Tiger Woods have unsurprisingly already been made.
Like Woods, 21-year-old Hamilton is a marketing-man's dream.
He's young, articulate and good-looking, and could attract a new demographic to the white, middle-class world of F1.
And for Hamilton, being able to race in Formula One will be an ambition realised.
"Coming into Formula One, it's definitely a fulfilment of a dream that I've had for many years.... a dream, slash, ambition. But I would say it's an end of a chapter. You know, it's been a long chapter from the age of 13, sorry, the age of eight, I've been with McLaren since the age of 13. And now it's the beginning of a new chapter. Getting into Formula One, the start of my Formula One career, working towards the world championship.": Lewis Hamilton, McLaren Formula One driver.