Indian animation industry market to touch 869 million USD

The Indian animation industry market is set to touch USD 869 million (nearly Rs 3,900 crore) by 2010, propelled by an attractive domestic market opportunity, growing maturity of animation studios, development of intellectual property regime and significant cost advantage.

Hyderabad, Jan 11: The Indian animation industry
market is set to touch USD 869 million (nearly Rs 3,900 crore)
by 2010, propelled by an attractive domestic market
opportunity, growing maturity of animation studios,
development of intellectual property regime and significant
cost advantage.

At present, the animation industry's market size is
estimated at USD 354 million, reflecting a 24 per cent growth
over last year, according to NASSCOM animation and gaming
report 2007 released today.

The report, detailing the industry's forecast, was
presented at the two-day annual event NASSCOM animation and
gaming India 2007, which began here.

Projecting a consistent annual growth rate of 25 per cent
over the next four years, the report said the entertainment
was, at present, contributing 68 per cent of the total
animation market in India.

On gaming industry, the outlook is much more exciting.
Presently estimated at nearly 48 million USD, the Indian
gaming industry is expected to cross 424 million USD by 2010,
representing 72 per cent growth over the four year period.

Currently, the mobile and console gaming together
contribute nearly 77 per cent of the total gaming market in
the country. The increasing mobile and broadband penetration,
along with introduction of new generation consoles, is
expected to fuel the growth significantly.

At present, there are about 300 animation companies,
employing nearly 12,000 people, apart from nearly 3,000
freelancers. Exports are estimated to have accounted for over
70 per cent of the revenue in 2006, with a major portion of
the workforce being involved in the outsourcing segment.

Bureau Report

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