launched for election awareness

Insite Digital, a media company, has launched for creating awareness among the electorates, a top company official said.

Ahmedabad, March 26: Insite Digital, a media
company, has launched for creating
awareness among the electorates, a top company official said.

"Indian politics and current elections are the main
theme of the website which has diverse contents to cater to
ever increasing internet audiences," Amit Tripathi, Managing
Director of Insite Digital told reporters here today.

The portal will offer a huge data bank of elections,
graphics, maps and other statistics of the past elections.

"Internet audiences want highly interactive visual-led
contest and social networking opportunities.
offers `Democrazy` - a treasure trove for young adults and
senior citizens alike in its range of edutainment content,
freshly created for general elections 2009," he said.

He added that in addition to this, a social networking
window will also be provided for voters to align or disagree
with various groups on the internet in line with their
political ideologies.

Moreover, he said that the delimitation of existing
constituencies has led to rise in the net surfing population
being significant part of around 100 parliamentary

"The current delimitation of the constituencies has
led to a scenario where the net surfing population forms a
significant part of the electorate in more than a 100
constituencies," Tripathi said, adding that, "We intend to
attract more than a million voters from these constituencies."

According to him, the portal will also have more than
2000 political cartoons especially created for elections, 100
crosswords, 3000 quiz questions and a host of multimedia games
that do not just entertain but also help increase general
awareness on the elections and politics.

A special game "politicking" based on snakes and
ladders has been adapted to the general elections and nine
more such games will be launched very soon, he added.

Moreover, `Vote Yatra` will be launched during the run
up to the polls for voter outreach programme which will use
cartoons, spot quizs, magic shows and info displays for
general awareness of the voters.

This exercise will reach over a million voters in more
than a 100 Lok Sabha segments during its 15,000 kilometer long
journey across the country, Tripathi added.

Bureau Report

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