Zee Entertainment Enterprises Ltd. is of the world’s premier integrated entertainment content companies, with a reach of more than 1.3 billion people and availability across multiple mediums – from television, to hand-held devices, to movie theatres, music streaming applications and live entertainment. We have more than 240,000 hours of television content, served through 36 domestic and 39 international channels. We house the world’s largest Hindi film library and have rights to more than 4,200 movie titles across various languages. Not only that, we produce movies, own one of the fastest-growing music labels in India, have a formidable presence in the digital and live events space, and have the nation’s most diverse news network, ZMCL.
Zee Media Corporation Ltd., one of India’s largest News Networks, with over 13 news channels, touching over 119 million viewers. Global in perspective, hyper local in rooting, with significant focus on the emerging markets of Tier I & II towns, ZMCL creates perceptive content for a discerning audience.
Innovation Studio is the custom content and special initiatives unit of ZEE Media. We create content and experiences, that shape opinion and influence audiences. The ZEE Media Innovation Studio operates as a self-sufficient team with dedicated specialists who lead various facets of the custom content initiatives including Television Production, On Air Promotion, On Ground Events and digital and social media amplification. We take a news approach to crafting brand stories. We bring audiences and brands together on our platform and beyond. Our projects leverage the strength of our news cluster channels from national news channels, business news, regional news channels besides amplification that pans across our digital assets. Many of our projects also picks up relevant media vehicles from our portfolio on entertainment and lifestyle channels as and when required for building reach and impact.
Our partners benefit from the extensive media amplification which they receive before, after and during our initiatives. We work collaboratively with our partners to create unique events and programming initiatives, creating compelling propositions for the brands to connect with audiences across the country.