Micro, Small and Medium Enterprises (MSME) form the backbone of a state’s economy. ZMCL through its unique initiative SME Express has created an awareness series about various policy initiatives available to MSMEs, especially in the backdrop of impact of demonetization and GST. SME Express goes across several business clusters across each state in a series of ground events where all stakeholders – government representatives and most importantly around 100 members of the SME Cluster – share a common platform to discuss the policies. The series in each state ends with a grand conclave in the state capital where the CM, Industries minister and representative from the Central government participate along with key SMEs. While Zee Business is the lead channel with its expertise in the SME space, the regional news channel of the state are also partnering in the initiative.
The series was successfully completed in Uttar Pradesh from January 2018 to March 2018 in 8 clusters – Noida, Meerut, Moradabad, Saharanpur, Varanasi, Gorakhpur, Agra, Kanpur – with a grand finale in Lucknow.
The SME Express has rolled into Madhya Pradesh where we are covering 4 important clusters with a grand event planned in Indore. The production is under way and the series will be telecast in June and first week of July on Zee Business and Zee MPCG.