Truck Aasana

Concept

Thousands of miles away from their families, Truck Drivers put their lives at risk every day, to deliver the goods for us. Castrol’s ongoing Truck Aasana initiative, aimed at addressing health and well-being of truck drivers, was brought alive by Zee Media at New Delhi and Baddi in the run up to the International Yoga Day.

In the capital, MORTH Minister released a report outlining the health hardships faced by truck drivers. He also released Truck Aasana guide specially designed for truck drivers. Two days later on June 20, truck drivers turned out in large numbers to learn Truck Aasanas at Baddi.

The occasion was graced by renowned Punjabi Singer, Harbhajan Mann, who engaged with the audience and entertained them by performing his hit Punjabi numbers.

EVENT PHASES:

  • Ph I: Release of Castrol Report by MORTH Minister Nitin Gadkari

  • Ph II: On-Air and Digital build Up to Truck Aasana Yoga Event at Baddi

  • Ph III: Truck Aasana event at Baddi and Post Event Amplification

The initiative earned extensive Media Coverage:

Videos

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