PHOTOS

Meet Nidhi Yadav, Who Left Her Engineering Job At Deloitte To Build Rs 200 Crore Fashion Brand Working From Home

Success Story Of Nidhi Yadav's Clothing Brand: Nidhi, originally from Indore, pursued her passion for fashion at Polimoda Fashion School in Florence. After returning to India, she made the bold decision to leave her position at Deloitte and launched Aks Clothing in 2014 with an initial investment of Rs 3.5 lakh. Her venture quickly gained traction, achieving a revenue of Rs 200 crore by 2021. Now, she is ambitiously working towards a target of Rs 500 crore in the 2023–24 fiscal year.

Zee Media Bureau|

Updated:Nov 11, 2024, 08:32 PM IST

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Nidhi Yadav's Roots In Indore And Love For Fashion

Nidhi Yadav, born in Indore, found encouragement from her mentors to pursue her true passion—fashion. Determined to gain the right skills, she moved to Florence and enrolled in a one-year program at the prestigious Polimoda Fashion School.

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Nidhi Yadav Chooses Family Over Career Abroad

Although Nidhi landed a job in Italy, she made the bold choice to return to India to be close to her family, bringing her newfound knowledge and dreams back home.

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From Computer Engineer to Fashion Enthusiast

Originally a computer engineer, Nidhi worked at Deloitte but soon felt unfulfilled. Realizing her heart lay in fashion, she decided to take a major leap and create her own brand.

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Nidhi Yadav's Strategic Research: Learning from Zara

Before starting her business, Nidhi spent six months researching Zara’s model. Her key takeaway? Frequent new styles. She launched 20 styles every two weeks, a unique strategy that helped her brand stand out in the market.

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Nidhi Yadav Launched Aks Clothing Brand with a Modest Investment

In 2014, Nidhi started Aks Clothing with just Rs 3.5 lakh at her 2BHK home in Gurugram, targeting young women aged 18-35 who wanted contemporary ethnic wear at affordable prices.

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Rapid Growth: Aks Hits Big Milestones

Aks quickly gained popularity. Revenue rose from Rs 1.60 crore in 2014 to Rs 8.50 crore in 2015 and then to Rs 48 crore by 2018. By 2021, Aks surpassed Rs 200 crore in revenue without any external funding.

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Early Struggles: Weekend Sourcing Trips to Jaipur

In the brand’s early days, Nidhi and her husband made weekend trips between Gurugram and Jaipur with their infant daughter to source materials. Now, Aks operates a well-organized network of units in Jaipur.

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Innovating Through Pandemic

The pandemic brought challenges but also opportunities. When production halted, Aks pivoted to manufacturing masks and PPE kits and even launched a kidswear line using leftover fabric.

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A Vision for Growth: Rs 500 Crore Goal

With Aks on a steady rise, Nidhi aims to reach Rs 500 crore in revenue by the financial year 2023–2024, proving her dedication to reshaping affordable Indian ethnic fashion. (Image Credit: