10 Companies That Successfully Rebranded Their Names

Zee Media Bureau
Aug 07, 2023

Blue Ribbon Sports> Nike

In 1964, Bill Bowerman and Phil Knight founded Blue Ribbon Sports in Beaverton, Then renamed the company Nike in 1978.

Matchbox > Tinder

US-based Tinder, which was launched in India in 2016, was initially named Matchbox before introducing a catchier name which instantly became a hit.

AuctionWeb > eBay

The original purpose of the online auction site eBay was to connect buyers and sellers in a fair and transparent marketplace.

Jerry’s Guide To The World Wide Web > Yahoo

Two Stanford grads founded Yahoo as Jerry's Guide To The World Wide Web, an internet search engine.

UrbanClap > Urban Company

The Gurugram-based home services marketplace UrbanClap changed its name to Urban Company in January 2020 and added six new subbrands.

Relentless > Amazon

Jeff Bezos, launched an online bookstore in 1996- Relentless, which was later rebranded to Amazon.

BackRub > Google

Google, the tech powerhouse, was initially established as BackRub to emphasize the link-back component.

Foodiebay > Zomato

The business changed its name to Zomato after two prosperous years as Foodiebay.

Confinity > PayPal

Before joining Elon Musk's X.com, it was known as Confinity, an online banking startup.

Burbn > Instagram

Instagram creators Kevin Systrom and Mike Krieger gave the photo-sharing app the name Burbn before selling it to social media giant Facebook.

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