Shell's logo has evolved from a realistic shell design to a more abstract and modern interpretation, with a focus on the company's name and colours. From their introduction of colour, Shell’s logo evolved to become more minimalistic—smoother edges, less details and a bolder outline.
Baskin Robbins' logo has gone through various changes but consistently features the number "31" to represent their 31 flavours. This builds on the strategy they’ve used since the beginning—associating their brand name with their top selling point of flavour variety—and takes it to the next level with an image that tends to stick in viewers’ minds.
The story of Levi’s logo evolution is one of minimalism and simplification. Levi's logo has maintained its iconic red tab design while evolving in terms of typography and layout.
Apple's logo has transitioned from a complex image of Isaac Newton under an apple tree to the simple, sleek apple silhouette we know today. What works about the Apple, Inc. logo is that when you see it, you immediately think Apple products.
Canon's logo has evolved from a more intricate design to a simplified and bold typography, the letter strokes got bolder and the serifs more pronounced, plus they added the attention-grabbing red colour.
Starbucks' logo has shifted from a more detailed image of a siren to a simplified, stylized version focusing on the siren's face and converted their whole colour scheme to a monochrome green.
Pepsi's logo has undergone several changes but consistently features its red, white, and blue colour scheme along with its circular design.
Chevrolet's logo has seen various adjustments while maintaining the iconic Chevrolet’s “cross”.
Microsoft's logo has transformed over the years, with shifts in colour and style, but often incorporates the company name.
Doritos' logo has evolved with typography and graphical elements to match the brand's messaging and product design. The triangle shape suited Doritos well, the final version, released in 2013, cemented the electrified line work, but worked in the familiar red-yellow-black colour scheme they’ve retained since the 90s.