In these collection of pictures, we take a look at the ranking of all 10 teams in the Indian Premier League (IPL) according to their brand value after the IPL 2023 season. The ranking are according to the Houlihan Lokey - IPL Brand Valuation Study 2023.
MS Dhoni's IPL 2023 champions made a massive jump in their brand value, going from No. 4 to top spot. CSK's brand value in 2023 stands at Rs 1,751 crore, the only IPL team with a brand value of over US $200 million. (Photo: ANI)
Virat Kohli's RCB are in 2nd position, surpassing Mumbai Indians, as their brand value grew by 52.3% to Rs 1,611 crore in 2023 from US$128 million in 2022. RCB, though, failed to progress to the IPL 2023 Playoffs stages. (Photo: ANI)
Five-time champions have a brand value of Rs 1,569 crore, up from Rs 1,165 crore in 2022. Rohit Sharma's side also reached the Playoffs stage but failed to reach the final. (Photo: ANI)
Shah Rukh Khan-owned KKR is ranked fourth in the 2023 brand value chart with a value of US$181 million, growing by 48.4% y-o-y from US$122 million in 2022. The team’s lack of marquee Indian players this season has had an impact on its brand value. (Photo: ANI)
Losing Rishabh Pant and releasing Shreyas Iyer did impact the team’s on-field performances. Delhi Capitals was ranked fifth with a brand value of US$133 million from a brand value of US$83 million in 2022. (Photo: ANI)
Sunrisers Hyderabad ranked sixth with a brand value of US$128 million in 2023, up from US$81 million in 2022. (Photo: ANI)
Due to good on-field performances, RR witnessed the highest incremental brand value growth in percentage terms, up 103% to US$120 million from US$59 million in 2022. (Photo: ANI)
Gujarat Titans is fast emerging as a popular brand that sponsors are keen to associate with. Winning the title in its very first season and finishing as finalists in IPL 2023 has enhanced its brand recognition. The IPL 2022 champs have a brand value of Rs 991 crore. (Photo: ANI)
Shikhar Dhawan-led Punjab Kings brand value rose to Rs 743 crore, up from Rs 520 crore in 2002 but they remain at the number 9 position. (Photo: ANI)
KL Rahul's Lucknow Super Giants (LSG) has a 2023 brand value of over Rs 685 crore after their second season on IPL. LSG reached the IPL 2023 Playoffs but failed to qualify for the final again. (Photo: ANI)