In 2021, Alia Bhatt launched her brand, Ed-a-Mamma, as a conscious clothing brand for children.
Anushka Sharma launched her clothing line, Nush, in 2017 which caters to all women’s styles.
In 2015, Deepika Padukone launched her affordable fashion brand, All About You, which was later acquired by Myntra.
In 2013, Hrithik Roshan launched India’s first homegrown fitness brand, HRX, which offers athleisure wear, fitness trackers and more.
Partnering with Myntra, Saif Ali Khan launched his own line of Indian occasion wear in 2018 under the label, House of Pataudi.
Salman Khan is one of the first celebrities to launch a clothing line in order to support the Being Human Foundation, a charity he established.
Shahid Kapoor’s SKULT is an athleisure brand that came into being in 2016 and is available on platforms like Ajio, Myntra, Pantaloons, and more.