One of the biggest mistakes job seekers make is using a generic cover letter. Tailor each letter to the specific role, highlighting how your skills and experiences align with the particular job description.
If possible, find out the hiring manager’s name and address them in your letter directly. This shows that you've done your research and also adds a personal touch.
Your cover letter should reflect the most important skills mentioned in the job posting. Use specific examples of how you’ve used these skills in past roles.
Employers want to hire someone excited about the opportunity. Briefly explain why you’re passionate about the company’s mission, values, or product and how you can contribute.
Instead of vague statements like “I’m a hard worker,” provide concrete examples. For instance, mention, “In my last role, I increased sales by xyz% within six months by bringing significant changes in the company’s social media strategy.”
Hiring managers typically have a lot of applications to review, so keep your cover letter to one page. Be clear and to the point while highlighting the most relevant experiences.
Your cover letter should be polished and free of any grammatical or spelling mistakes. A single typo can make a negative impression, so double-check everything.