Parle-G is not just a biscuit; it’s an enduring connection to our past, a symbol of home, and an everlasting taste of childhood. As we take a bite of this beloved biscuit, we savor not only its delicious flavor but the memories it holds and the promise of a sweeter tomorrow.
Parle-G is so iconic that even in the pandemic times, when big businesses were slowing down, the sales of Parle-G were at its best.
This is the story of Parle-G, the world’s largest selling biscuit, and the mystery Parle-G girl who graces its packaging since ages, which was even claimed to be the childhood photograph of the celebrated author and Infosys chairperson, Sudha Murty.
In 1929, amidst the winds of the Swadeshi movement, Mohanlal Dayal of the Chauhan family established the first Parle factory in Vile Parle, Mumbai.
In 1938, India’s most beloved biscuit was introduced as “Parle Gluco.” However, in 1985, the company decided to rename the product as “Parle-G” to keep up with the competition in the biscuit market.
In the 1980s, these biscuits gained popularity among people of all ages. To avoid confusion with similar brand names, such as Britannia, which also launched their own glucose biscuits, Parle Products faced challenges.
The truth behind the beloved girl’s identity remains a fascinating enigma that only adds to the brand’s allure.